Marketing of services or products with the use of digital technologies over the internet applications in mobile phones, display advertising, or other digital mediums is known as digital marketing. Channels for digital marketing include systems that run through the internet and can create transmit and accelerate the value of a product from a producer Tu to the consumer terminal via digital networks. Use of digital marketing Brands use digital marketing in several ways to benefit their marketing campaigns. Using digital marketing in the digital era allows brands to advertise about their services and products as well as gives 24/7 online customer support which helps customers feel valued and supported. Social media usage for digital marketing helps brands to receive negative and positive feedback to improve their products and services. Brand awareness One of the major reasons for digital marketing usage is engaging customers in digital marketing and allowing interaction with the brand through delivery and servicing of digital media. It gives easy access to information at a very fast rate through digital communications. Digital communications help in creating a channel of multi-communication in which information sharing is quick and can be done anywhere in the world. Planning of digital marketing The term Digital marketing planning is used for the management of marketing. This describes the stages required to form a strategy of digital marketing for the marketing system which is wider. Digital marketing planning is different from traditional marketing planning as it makes use of communication technology and tools that are based on the digital medium. With the increasing use of mobile phones with internet among almost everyone over the world has made digital marketing effective and efficient. Digital marketing is often selected by organizations for another reason that is, compared to other means of advertisements or marketing, digital marketing not only reaches a wider range of customers but it is also more cost and time-efficient than the other methods.